Haayer Real Estate Group Princeton's Leading Realtors Working 7 Days a Week

Haayer Real Estate Group Marketing Plan

The Goal:


- to get your property exposed to real Buyers

and the people that know the real Buyers...


When we list a property for sale, we know its critical to get full and complete exposure to the right areas or you'll likely undersell.


The key to successfully selling your property for the highest price is to have it exposed to the entire Buying market  right away.  This ensures quick feedback on pricing and condition of the property.  Ultimately, the faster it's exposed to the Buyers, the sooner you have a sale.


All our listings benefit from our standard strategies and then we implement a further customized 6 point plan based on the type of property you have. To start:


1. Monthly direct mail market update to past clients and critical spheres. This is direct mail to people we know and its very effective.  People love it and keep it around the house for 3-5 days. Each mailing gets viewed by multiple people multiple times.


2. Monthly full color flyer promoting our listings, website and services. This goes out locally to the mass public via newspaper insert or mass mailing at the post office.


3. TV ads for each listing on Eastlink cable guide, all listings playing in local hotels and businesses.  This is direct and excellent marketing to people in town for sports tournaments, special events and business meetings.


4. Direct mail to over 100 Realtors throughout Vancouver and the Okanagan. Direct mail gets openned and has a good shelf life around the home or office.


5. Timely blanket emails to approximately 1000 willing recipients; excellent readership


6. Professional photography.  We take our photographs seriously.  More photos plus mapping and zoning information make sure the Buyer gets the info they need right away.


7. Newsprint advertising weekly.  We're always in the paper.


8. Best downtown Princeton location advertising ALL listings in the windows everyday. Passerby's see it all.  The number of visible listings in itself draws attention.


9. The best high visibility location in Princeton for the public to grab property flyers. We post our maps and flyers on the exterior of the building for easy access by the consumer. More information circulated means more eyes on your property.


10. Listings featured in Penticton's Cherry Lane Mall in Penticton. This mall has massive tourist traffic from all over the world.  We beleive its's mostly Lower Mainland and Alberta consumers but we know there is great exposure to the United States and Europe as well.


11. Listings featured on www.realestatechannel.ca to millions of viewers everyday.  This on-line tool markets our listings with video and professional voice-overs 24/7


12. Huge internet presence through multiple websites including www.princetonbcrealestateforsale.com, kijiji, zoocasa, homezilla, MLS, Realtor.ca, point2agent and many more.


and then we add a customized 6 point plan tailored to fit your property.


Call us for details.



Honestly, no one else in Princeton does this much to market your property.