How does a Buyer choose an Agent?
75% of the actual Buyers choose their agent by Recommendation.
The Buyer visits multiple websites but, in the end, chooses an Agent
based on recommendation by a co-worker or employer, friend, family
member or, if they are moving from out of town, referral by their current Agent.
20% of the actual Buyers choose their agent based on their Internet
presence and marketing.
They will choose an agent who looks the most knowledgeable and that has experience. They might email multiple agents and choose based on response time and response quality.
5% of the actual Buyers choose an Agent by random occurrence.
They walk into an office or call off a property sign as their very first contact.
95% of initial contact from true Buyers comes via the
internet or calls to a cell phone.
Real Estate is a large investment and people choose their agent after doing some research. They are most comfortable contacting an agent that
1) has experience and
2) that has dealt with someone they know..